The old thinking equates growth with industry attractiveness and positioning. The new thinking places an equal emphasis on organizational ability to not only identify market opportunities but also be able to tap the same. Organization is the new strategy is a powerful statement and a lack of preparedness results only in rhetoric and unfulfilled dreams. Digital is being exploited to create new business opportunities for growth but it can do more than that. It can also help create a functional organization required as much for growth.
The paper elaborates on this simple yet powerful idea.