Smart industry is a concept where a highly interconnected ecosystem of companies and other stakeholders, enabled by technology, provide a unique set of products and services. It really puts the customer in the middle and provides her with a seamless experience. Banking may be the closest to be termed as a smart industry, where at the click of a button, a customer can do so many things.
The arrival of digital has really been a game changer. The new technologies can be deployed to create an intelligence driven seamless experience across multiple form factors a consumer may have.
While an industry may be progressing towards becoming smart, at different stages of the industry evolution, digital disruptors may emerge and challenge the relative power of the incumbents.
Digital Disruptors are digitally driven business models, which bring a unique perspective to the existing value chain thereby creating a disruption in the relevance of the strategic standing of the incumbents and challenge their relative powers. They may impact the cost and price structures or their ability to charge a premium, in other words their topline and bottomline performance.
The publishing, book distribution, banking, aviation, travel are some of the industries, which are fairly advanced in their evolution. Others like insurance, retail, education etc are evolving fast. Still others like healthcare, manufacturing, government etc. may take some time to evolve.
Are you aware of the potential sources of disruption in your industry. My book LEADDDING poses critical questions a CEO must address to identify the disruptors.
1. Are you aware where from the digital disruptors may emerge? Are there voices within the organization or amongst the supply chain partners about the threat?
2. Is the challenge manifesting itself explicitly by impacting your business performance or is it still implicit?
3. How do you deal with them – by aligning with them, by developing newer capabilities, by shifting your strategic thrust, by creating a competitive model or by doing all of these?